Who We Are
Kate Viana
Founder of Opscale
& CEO of Viana Communications
Kate spent over a decade inside the nonprofit sector – at every level, in every role – watching mission-driven organizations sabotage their own impact with disorganized systems and broken internal communication. While most consultants were offering branding or fundraising, Kate was asking a harder question: how do we fix what’s happening under the hood?
Opscale was born from that question.
As the founder of Viana Communications and its four nonprofit-focused brands, Kate built Opscale to give organizations what they actually need to function: clarity, consistency, and operational calm.
She brings a rare blend of strategy, systems thinking, and deep nonprofit insight, plus the lived experience of being the person nonprofits lean on when “figure it out” is the only instruction.
Kate leads Opscale with the belief that a well-run nonprofit is a more equitable, more impactful one. That belief shows up in everything from her communications infrastructure playbooks to the hands-on operational audits that help leaders finally feel like they’re in control of their day-to-day.
Peri Finch
Director of Systems
& Client Success
Peri is the guy you call when chaos needs order – not just color-coded spreadsheets. With more than nine years of operations leadership behind the scenes of a global nonprofit serving 75,000+ clients per year, Peri has done it all: slashed inefficiencies, scaled systems, coached teams, and brought calm to the most complex operational environments.
At Opscale, Peri blends his sharp strategic mind with a gift for human connection. He doesn’t just build better workflows – he builds trust. From securing funding for lab machinery to increasing international service output by over 35%, his track record proves that great systems make great missions possible.
He’s written department policy from scratch, overhauled inventory systems managing 60,000+ items, and trained staff across departments, all while keeping an eye on impact and equity. His specialty is translating big-picture goals into day-to-day systems that run clean, clear, and predictable.
Peri is Opscale’s operations anchor, bringing grounded expertise and practical guidance to every nonprofit we serve.
Our Services
Foundation Build
BEST FOR:
Newer nonprofits or those with scattered systems and no current comms processes in place.
Stability & Scale
BEST FOR:
Nonprofits with some tools in place but no consistency, duplication of
efforts, or team friction.
Continuity & Culture
BEST FOR:
Midsized orgs that have grown fast or outpaced their operations and need future-proofing.
Our Services
Foundation Build
BEST FOR:
Newer nonprofits or those with scattered systems and no current comms processes in place.
Stability & Scale
BEST FOR:
Nonprofits with some tools in place but no consistency, duplication of
efforts, or team friction.
Continuity & Culture
BEST FOR:
Midsized orgs that have grown fast or outpaced their operations and need future-proofing.